Bougie Beach Vida began as a dream on the sun-soaked shores of Beach Haven, Long Beach Island, New Jersey. For founder Cynthia Sachs, summers spent at this picturesque beach town were not just vacations—they were a way of life. The scent of salty sea air, the warmth of the golden sun setting over the horizon, and the sound of waves crashing gently against the shore created a sensory experience that left a lasting imprint. These summers were filled with simple joys—beach bonfires, morning strolls on the sand, and lazy afternoons watching the tides roll in—moments that evoked peace, happiness, and a sense of belonging.

​​

The connection to the beach, its tranquility, and its ability to spark joy became the heart of Bougie Beach Vida. Inspired by the desire to capture and bottle these emotions, Cynthia set out to create a brand that would allow others to experience the beauty and serenity of coastal living in their everyday lives. From the first whiff of a candle to the lingering scent of a room spray, every fragrance is a homage to those cherished summers on LBI.

​

As Bougie Beach Vida grew from this personal inspiration, so did the desire to create a brand that reflected modern wellness values. Cynthia envisioned more than just a collection of beautiful scents—Bougie Beach Vida would stand for transparency, sustainability, and a commitment to clean living. Each product is carefully crafted using eco-conscious ingredients, and our sourcing processes ensure that we stay true to the principles of both quality and care for the environment.