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Founder of Bougie Beach Vida standing at the beach

A Note from Cynthia

Welcome to Bougie Beach Vida, where every fragrance is crafted to transport you to the serenity of the beach. Inspired by summers spent in Beach Haven, LBI, I wanted to create a brand that captures the joy, relaxation, and beauty of coastal living. We believe that scent has the power to elevate emotions and make everyday life feel extraordinary. Each of our custom-blended products is made with love, care, and a commitment to sustainability, so you can experience the essence of the beach—wherever you are.

Stay lit. Stay cozy. Stay bougie,

Cynthia

FROM SHORELINE DREAM TO FRAGRANT REALITY

Bougie Beach Vida was born on the sun-soaked shores of Beach Haven, Long Beach Island, inspired by founder Cynthia Sachs’ cherished summers by the sea. These moments of salty air, golden sunsets, and crashing waves left an imprint of peace, happiness, and belonging. Cynthia created Bougie Beach Vida to capture and share the magic of coastal living through enchanting fragrances.

 

Every product—whether a candle, room spray, or roll-on perfume oil—is a tribute to the beauty of simple moments and the serenity of beach life. Guided by values of transparency, sustainability, and clean living, Bougie Beach Vida crafts eco-conscious products that make happiness an everyday experience. At its heart, the brand is a celebration of the feeling the beach brings: peace, joy, and connection.

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